Storytelling in a technical world

Networking event, Lecture / talk, Exchange of information / round table | -


The technical world is governed by facts. In this world Excel files, specifications and technical details are everywhere. Yet, too often, this way of looking at the world makes us forget that the goal of our job is not to fulfill technical specifications, but to produce value. Feedback is the central source of agile value. The most effective way to obtain feedback from stakeholders is a demo. Good demos engage. They materialize your ideas and put energies in motion. They spark the imagination and uncover hidden assumptions. They make feedback flow. But, if a demo is the means to value, shouldn't preparing the demo be a significant concern? Should it not be part of the definition of done? If so, why is the demo mostly prepared at the last minute? That is not even all. A good demo tells a story about the system. This means that the system can tell that story. This also means that you have to make the system tell that story. Not a user story full of facts. A story that makes users want to use the system. That tiny concern can change the way you build your system. Many things go well when demos come out right. But, demoing is a skill, and like any skill, it can be trained. Regardless of the subject, there always is an exciting demo lurking underneath. It just takes you to find it. And to do it. In this course you will get to exercise that skill.


What is value and how do you design for it? Present to get feedback Why present? Presenting as storytelling Presenting and visuals Presenting as a skill that can be trained Exercises Demos matter even more Don’t demo facts. Demo stories Make systems demoable Exercises Why form matters Form follows content. Content follows form Demos are design tools How can you integrate innovation in your project? Demos and planning Demos and design Demos and impact mapping Improving the review

Training course objectives

This course exercises the dormant skill of storytelling. It is addressed essentially to everyone involved (or interested to be involved) in software development because we need everyone to share the same goal, and storytelling is a way to get everyone on the same boat regardless of the job description.


Engineers, managers, product owners, marketing staff, students

Max attendants



For the workshop you need your own laptop.


Tudor Gîrba, software assessment consultant

Tudor Gîrba obtained his PhD in 2005 from the University of Bern, and he now works as an independent consultant and coach.

He leads the work on the Moose platform for software and data analysis, he founded the Glamorous Toolkit project for rethinking the IDE, and he is a board member of the Pharo live programming environment.

He advocates that software assessment must be recognized as a critical software engineering activity, and he authored the humane assessment method to help teams to rethink the way they manage complex software systems and data sets.

Tudor also developed the demo-driven innovation method as a combination of design thinking, idea prototyping and storytelling.

In 2014, he won the prestigious Dahl-Nygaard Junior Prize for his work on modeling and visualization of evolution and interplay of large numbers of objects.

Price: CHF 360